Nathan, a marketing BI consultant in Bansko running custom BigQuery dashboards with ETL from marketing data + POS systems. ~12 clients at 350 ILS/mo, big Israeli brands (S-wear, Walla Tours). His special sauce is cheap query execution (~300 ILS/mo total across all clients). Recently built an MCP for Claude integration, betting AI interfaces will replace traditional dashboards.
Core problem: zero clients from marketing efforts in two years. Every client came through referrals. His wife Julia handles marketing (B2C background applied to a B2B service - mismatch). Vision is 1000 clients at 500 ILS/mo.
Eli ran a diagnostic conversation at TreeHouse, identified three broken links in the chain (marketing targeting, lead magnet, sales motion), and prepped a full sales conversation plan via livespec. Offer: $1,550 diagnostic package - review marketing materials, review lead magnet, run a sales simulation, deliver diagnosis + action plan. Natural upsell to $700/mo ongoing coaching.
Key prep insight: Julia may resist the offer as implicit criticism of her work. Framing shifts from "your marketing failed" to "something structural is broken despite your effort and skill." Call being scheduled for this week.